For real estate investors targeting a broader geographic area, rural leads can be a drain of resources, as these properties can be difficult to disposition.
Our Product Team solved for this problem by mapping different geofencing radii to a satellite image of the United States at night. This allows us to target more densely populated areas in a very targeted manner.
With the sheet we created, you can select the areas of the country that you want to target and generate a location sheet that is ready to be uploaded into Google Ads.
This sheet lets you create highly customized targeting parameters based on numerous factors, including average deal spread, to give you significantly more efficient campaigns.
This resource is specifically created for real estate investors targeting a nationwide area, or at the very least a significant portion of the country.
The smaller your geographic area, the higher your Cost Per Lead, so investors targeting smaller areas will not benefit from cutting down their targeting radius even smaller.
This video should walk you through the full process of using this sheet, from selecting your regions all the way through uploading into your Google Ads account.
https://www.loom.com/share/cefb0147650e46b3bf274fcea12a4a37?sid=09f8509e-77a7-47bc-9cb9-6c3e38bd8439
Make your own copy and get rolling!
Google Ads - Nationwide Location Targeting
We hope this sheet is valuable for you and helps you to generate a better ROI from your marketing.